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  • What do consumers love about clothing What do consumers love about clothing Feb 24, 2023
    The more volatile market environment, consumers, the pursuit of stability. In the past few months, the world suddenly in an unprecedented predicament, daily life is outbreak this swan get earth-shaking, luxury retail industry needs to adapt to new market rules. Therefore, luxury resale platform Vestiaire Collective community based on global data and market research and analysis on the basis of the first semi-annual report issued.The report found that in the past ten years of digital wave.Under the global fashion trend is accelerating change, sustainable, safety, responsible products more and more get the welcome of consumer,Strong seasonal trend item is never out of date, and easy to wear.Wear clothes replaced, millennials and z is generation consumers.Second-hand fashion products for the sale of the most active groups.  The second is the environmental protection fashion brands to become the focus of concern of the consumers,Stella McCartney and Vivienne Westwood brand transaction speed increases 44% and 26%, compared to the same REJINA PYO sales have increased. The third is the high value product value again, omega, rolex and hermes value of quarter-on-quarter growth of 373%, 180% and 48% respectively.On the whole, after the outbreak, Vestiaire Collective platform is the most popular with female consumers products for JeanPaul Gaultier jacket, Dior saddle bags and the printing of the Versace pants, in the 90 s sales recorded respectively 38%, 22% and 18% growth, Gucci Jackie handbags, price of Celine handbags and Fendi PEEKABOO is also a popular brand item. In addition, the fast fashion giant Zara Inditex group, H&M and Topshop parent company parent slide in Arcadia, and Forever 21, New Look brands such as loneliness, all reflect the values of consumers increasingly rational and calm.  Thanks to this, adhere to the basic Japanese fast fashion throughout uniqlo buck become one of the fashion industry winners of the outbreak.As a result, the domestic garment industry is undergoing reform and opening-up One of the most serious "retreat", some experts predict that suit this year With industry as a whole at least 400 billion yuan revenue, reduce the overall marketS ize shrink 15%, most of the clothing brand at risk. At the same time, with the popularity of digital, consumers will be more and more used in social media platform to share with friends and shopping, this means that people will be more quickly to the evaluation of brand value and product and widely spread.  BCG after a survey of consumers found that took a public welfare action brands and retailers did to cause the attention of more consumers, 37% of respondents thought in time to take action to support public welfare organization in need of brand more attractive. To be sure, the global retail environment in the short-term, medium-term and long-term will face a new big adjustment, fashion tastes of consumers will continue to change, a new decision mechanism will be the brand value, product identification, performance, use frequency, complex factors such as social and cultural significance, social media heat comprehensive consideration, It is clearly not for luxury brands simply by making "hot style" can solve the challenges.
  • 2022 These trends, really have to be real 2022 These trends, really have to be real Mar 03, 2023
    2022 These trends, really have to be real   Suction eye bead piece Bead piece is a kind of make the finishing point in the clothing design elements, rich result presents different light sources or different angles tong.This season, designers fully play bead piece element, you apply bead piece in embroidery, or through the beaded carcinoma with three-dimensional embroidery embroidery increased administrative levels feeling, make clothing more advanced and more delicate. Smart feather From the Victorian era, has become a top fashion elements, this season, feathers with its unique and powerful return, bright spot. elegant.Feathers as lace ornament with skirt, cuffs, decoration in the shoulder,eck, or the ostrich feathers as rich fabrics stereo sense is a kind of technique, use the bottom of the net yarn, interspersed with nail bead element, its widespread application in clothing, show clothing dynamic level. Laser cutting Laser cutting technology has been widely popular, many designers are laser cutting technology was applied to clothing, in the design of hollow out, cutting, carve patterns or designs on woodwork edge smoothing processing.Along with the development of science and technology, the 3 d printing can also be more than apparel material handling like fabric after cutting, make the development of clothing design has the infinite possibility. The hard material cutting after creative 3 d printing, as the ornament adornment of the overall modelling. Light sense of vision This season fashion week, designers to burnish feeling has a special pursuit, also had the new breakthrough on the technology. Designer add bright eye in the movement style of light material, more show lively use of coating process, bold use of environmental protection in the design of leather material, highlighted in the sustainable idea also raised the clothing fashion degree; In the fabric design added burnish feels stronger yarn, using yarn-dyed technology, present a colorful soft fabrics.
  • Spring and summer accessories and design details Spring and summer accessories and design details Mar 04, 2023
      Spring and summer accessories and design details Lace decorate:  In the spring and summer dress, lace decoration and detail all show # New Femininity new femininity, modern style layout and colour collocation reveals new idea. Practical adjustable details: Technical Trims function material is suitable for the adjustable wind and custom version, the proposal USES polyester, nylon rope, draw string and made from renewable and environmentally friendly zinc alloy anti tripping. Bow and tie:  Soft delicate # Decorative Ties decorative lace material for a single item to add additional details, it brought opportunity of scrap recycling, create a 3 d surface texture, the increase in interest and feeling and surface and at the same time also has the function of easy adjustment. Utility pocket:  More big pocket # SoftU tilitv soft and practical appearance, both functional and decorative. Pocket lining is consistent with the garment body. Mouth electricity words with tonal single material design, also can play colour, rendering color effect. Front buckle: Fit repeat ascension contracted item, details button appears on the front and investment made of polyester, environmentally friendly zinc alloy made from the pure color of buttons, pearls or shell buttons, etc., to show the minimalist style.
  • Clothign Style Clothign Style Mar 09, 2023
    1, Europe style and the United StatesIs Europe and the United States and other western style clothes. Typical: sexy, dare to wear. Europe and America clothing along with the gender, simple, and easy design. Body after highlight temperament, use of materials and exquisite and comfortable. Black and white color, khaki tonal give priority to clothing, to ma3 jia3, scarves, hats, jewelry and other accessories will be more temperament. Suitable for high cold people wear, highlights the shape of the line. 2, Commuter  Commuter style means the more casual clothes after work, but also not entirely of casual wear at home. But after work, social occasions with casual wear. Can see friends, also can see the client's dress up! 3, Lady fan Make you look not aggressive collocation, girls would like to do best friend with you, the boy want to do, such as the patron saint of you dress up. 4, Hip-hop, streets wind  Main popular characteristic is to wear loose, but demanded a personal style. Shirt, white jeans, tasks, boots and a fisherman cap, in the hip hop also have fashionable feeling. 5, Neutral wind  The neutral wind is between men and women style. The boy much a enchanting beauty, the girl the feeling of many of the yes!   6, Lolita  The etymology from the American writer vladimir nabokov's lolita westerners say "lolita" girls who are wearing miniskirts, mature wears makeup girl but keep the bang of girl, is simply a "strong girls wear girl costume"!
  • What materials & fabrics are trending? What materials & fabrics are trending? Mar 15, 2023
    What materials & fabrics are trending?   With increasing consumer awareness of the carbon footprint, low carbon fabric will become more and more valued.  Need to review this kind of fabric technology, ecological and social influence, and the suppliers, achieve transparency between brands and consumers.  Recyclable materials, biological technology, natural fiber, energy conservation and environmental protection dyeing process, production models will guide the sustainable development direction, help reduce carbon emissions, are all notable application strategy.  This report will focus on focus on the key to sustainable development in the field of material and material technology, mining, and share the potential partners, share experiences and resources.  Cooperation with leading professional manufacturers, bring into full play the potential of industry of advanced technology, constantly achieve carbon neutrality. Art new one's deceased father grind.Environmental protection dye and dyeing and printing. As the brand faces environmental pressure is more and more big, the digital ink-jet printing has played a significant acceleration in loop design and process changes. At the same time, renewable, biodegradable and nontoxic coating, processing and the ongoing development of dyes, environmental biological ingredients in dyes and handling, to replace the conventional dye proofing and functional treatment of toxic substances.   Groceries to upgrade around Los Angeles abandoned carrot top, and mix them with alfalfa, create a 100% non-toxic and plant-based unique dye, can solve the problem of waste, not only can solve the problem of the color itself. Bacteria staining: using photosynthesis remove Carbon dioxide from the atmosphere of the Post Carbon using microbe dyes, Kukka Lab bacteria Living Color dyeing technology in collaboration with Puma capsule series, leaving the growth of the unique patterns on the fabric, the pattern is made by dye extracted from the bacteria. Energy conservation and dyeing. On the one hand to be able to continue through the investment of natural dyes, the use of plant dyestuff and food wine stain; On the other hand may be trying to develop time saving, energy saving, water saving, environmental protection of dyeing, new technology to make low carbon footprint of color and texture, as far as possible to reduce waste, and ensure that water, chemicals, and pigments can recovery and regeneration in the circular economy.      
  • Unlock 2023 Wear style Key Unlock 2023 Wear style Key Mar 18, 2023
      Unlock 2023 Wear style Key After spring, the weather began to warm up, the momentum of the New Year is strong. The autumn/Winter International Fashion Week is underway. Today, I would like to talk with you about the key words of wearing 2023 style. Retro tooling Tooling style from the earliest overalls, evolved into today's popular style, everything has a track record. It has a very distinctive features, the clipping of clothes and the lines are very flat and agile, 2023 many brand will be tooling design technique and starched materials into the design of more, is very handsome and practical. Rock tannins From the recently released new brand series and the new item, we can see the tannins fabric to make the first selection of many brand, put it into the deconstruction, function, Y2K, new Chinese style, style, such as the waste soil, application is very extensive. Tannins are also taking advantage of this the agitation restoring ancient ways, shine brilliantly injected some new vitality for the current environment. The gothic romance The gothic as a diablo aesthetics, bringing aura in the atmosphere. Gothic revival, this time is not as inherent impression has a sharp edge of the danger of feeling beauty, but will the injected some romantic atmosphere in the dark, such as Versace show, in the gothic style in the lace design details. Pristine mountains Outbreak era after everybody regards loose comfortable clothing, more sustainable is the concept of clothing brand is respected in recent years, the brand and the consumers have been try how should be in harmony with nature, it is also made plain family style, popular. The color of dopamine 2023 environment of open, too many people start planning a new round of travel, "happy first" has become the life goals and keywords. Are the emergence of a lot of fantasy bizarre style dress, will be in the colorful world moved to fashion shows.
  • What are the suit trends? What are the suit trends? Mar 23, 2023
    What are the suit trends? Wide shoulder design and comfortable neutral version to supplement each other, different cutting hollow out design, design of irregular clipping, short cut design 3 d modelling design, emphasizes the curve and the moulding proportion, more elite women style, designers have changed the fixed mode of thinking, to show the new charm of structuralism, breakthrough business-like image.   Short cut a suit    The arrival of the Y2K, short section of the suit is nearly two years more emphasis on the design of the main points, Y2K agitation is still affecting the exterior of a new season of suit, besides delicate social party style, also integrated into the college wind and mechanical wind mix building a style. The 3 d contour Create The stereo effect personality profile, craftsmanship and high quality is the key of fabrics, overall appearance builds a recreational feeling. Mainly through the closed version to reflect the shape of the waist.   Collocation  Suit can match a handsome or free and easy temperament 1. Loose profile suit + wide-legged pants + white sneakers 2. slim waist suit + condole belt unlined upper garment, flares and spike 3. oversize suit + strap design feeling long skirt + sandals/Martin boots. Model  Easy to build a modern version of oversize tonality, and receive more feminine waist width shoulder paragraph; Normal version of the easy to the temperament of a business suit. Design Suit to optimization design, high quality fabrics suit type of broad sense except by the good version, also associated with set pretty high quality fabrics ~ so see the stand or fall of a suit, or say out the simple sense of collocation, is depending on high quality fabric.    
  • How to wear out the relaxed atmosphere? How to wear out the relaxed atmosphere? Apr 02, 2023
    How to wear out the relaxed atmosphere? Model is off duty models of private servers wear after work, they are on show glamorous, shed shows the delicate outfit, is their true self is not limited to brand essence, and in the aesthetic modelling division, can do oneself, also more relaxed. Today with the outfit models in the 90 s, and see how they present the relaxed atmosphere.   1.Simple base piece   This kind of item is arguably their most often wear item in daily work, the dress will inevitably have some constriction so private outfit will give priority to with comfortable clothing. Black and white T-shirt as a render item contracted practical and will be very clean, especially in the winter, as the item gradually heavy and cumbersome to choose a minimalist style is undoubtedly a bloated advanced and effective technique.   2.The same as color to wear The same as color outfit is absolutely. Universal collocation technique. Although such as all black color is very cool. But for a long time will feel a little boring. For love to wear black outfit.Can simply brighten the whole outfit.The item is very necessary to actually carry bright don't need a large area.Small ornament can enrich the whole LOOK.   3.suit  In recent years in the show.The suit has been popular style.The reason it has been popular.Most of the reason is that it is convenient.When don't want to spend too much idea to match.Direct suit body in a certain extent.Many of the save Labour when the province.And simply pick is not at fault.   4. A set Suits in the world, forever regardless of gender and age season, at the same time it also can control the various occasions of clipping neat waist style from the original serious feeling can suit is more apparent. Let more slender waist slightly loose oversize style easily wear a free and bigger contrast to the shoulder.   5. A leather jacket  Whether want to mix or separate is tie-in a leather coat can match the design of the crisp decision fleece and other recreational style can let a person look more youthful vitality if the tight design such as a skirt will be more of a complete set of sexy fashion wear tone. If you want to avoid bloated qiu dong leather jacket can be said to be a good warm sheet is tasted, crisp like heat preservation effect is good, the most important thing is that can cool a second.
  • The popular way of wearing in 2023 is: blazer+silk stockings, fashionable and foreign, and the return rate is quite high May 31, 2023
    The dress style changes again. Fashion turning around, many women have not time to react, they are already in different fashion and their popularity is beyond imagination. Women really don't need to care about so much right and wrong. A few years ago, some lady dresses seemed to be excluded by everyone, but after the improvement of fashion , they could show different charm, which was impressive, and used the right rate of retu Speaking of which, this fashionable item is exposed. It is "pantyhose". It is very good with blazer. Women blazer+pantyhose is also a popular fashionable women to wear. QS1: Why is there no other women coats for Black women blazers? Blazer+pantyhose, style collision In terms of style, the contrast of the blazer and the black pantyhose is extremely contrast. It is a fashion jacket that comes out of the commute workplace. The improvement of the suit makes the popular blazer have less formal sense, but there is also a need for workplace. The handsome and capable feeling belongs to the coat of strengthening the gas field.          
  • Purple, gentle and elegant more romantic ~ Purple, gentle and elegant more romantic ~ Jun 16, 2023
    Purple, gentle and elegant more romantic ~   Like a dream, Mysterious and gentle, Let people love and yearn for ~ A touch of purple tenderness and romance, In different shades of purple, Contains the beauty and charm of nature. purple Colors preferred by the aristocracy, With the air of a romantic artist, Beautiful and mysterious, Gentle and delicate.   01 Soft and Romantic Pale purple soft and comfortable, The soft fabric is friendly and breathable, Perfect for the autumn breeze, The tenderness comes out as the hemline moves. A thick knit sweater, More suitable for the little fat sisters, With a more stylish upper body, Slimming and storing more meat; Thin line knitwear is softer, More suitable for underpinning. Purple with orange, Mystery with a touch of liveliness, Orange will brighten up as an accent color, The echo between colors makes the outfit more unified. Purple with brown, A very advanced, elegant color scheme, Deep purple makes the overall color more stable and coordinated, Thirty-seven points makes the proportions more balanced, The embellishment of white heels brightens the overall color.   02 Delicate and elegant Purple has a mysterious quality, The feeling is elegant, charming, romantic, feminine ~ Purple dress, Color of choice for dating, It seems to have a unique charm, There was an endless sense of grace in every gesture. Purple with white and black, High class, romantic, cool...... Universal collocation formula, Color collocation is not good, Go straight with black, black and white. Purple with black, It's a little more handsome, Two color mix and match more hierarchical changes. The use of embellished colors, You can choose your bag, your shoes, or your underwear, The appearance of small areas will be more advanced.   03 Modern City Purple gives people the feeling of nobility, The purple suit is no problem urban beauty, Great for commuting.  The purple suit is steady and powerful, Light purple is more youthful and energetic, You can't go wrong with macarons. Little purple spice jacket, The perfect display of feminine charm, The embellishment of accessories is easy to play with and fashionable to wear.
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