The more volatile market environment, consumers, the pursuit of stability.

In the past few months, the world suddenly in an unprecedented predicament, daily life is outbreak this swan get earth-shaking, luxury retail industry needs to adapt to new market rules. Therefore, luxury resale platform Vestiaire Collective community based on global data and market research and analysis on the basis of the first semi-annual report issued.The report found that in the past ten years of digital wave.Under the global fashion trend is accelerating change, sustainable, safety, responsible products more and more get the welcome of consumer,Strong seasonal trend item is never out of date, and easy to wear.Wear clothes replaced, millennials and z is generation consumers.Second-hand fashion products for the sale of the most active groups. 

The second is the environmental protection fashion brands to become the focus of concern of the consumers,Stella McCartney and Vivienne Westwood brand transaction speed increases 44% and 26%, compared to the same REJINA PYO sales have increased. The third is the high value product value again, omega, rolex and hermes value of quarter-on-quarter growth of 373%, 180% and 48% respectively.On the whole, after the outbreak, Vestiaire Collective platform is the most popular with female consumers products for JeanPaul Gaultier jacket, Dior saddle bags and the printing of the Versace pants, in the 90 s sales recorded respectively 38%, 22% and 18% growth, Gucci Jackie handbags, price of Celine handbags and Fendi PEEKABOO is also a popular brand item.

In addition, the fast fashion giant Zara Inditex group, H&M and Topshop parent company parent slide in Arcadia, and Forever 21, New Look brands such as loneliness, all reflect the values of consumers increasingly rational and calm.  Thanks to this, adhere to the basic Japanese fast fashion throughout uniqlo buck become one of the fashion industry winners of the outbreak.As a result, the domestic garment industry is undergoing reform and opening-up One of the most serious "retreat", some experts predict that suit this year With industry as a whole at least 400 billion yuan revenue, reduce the overall marketS ize shrink 15%, most of the clothing brand at risk.

At the same time, with the popularity of digital, consumers will be more and more used in social media platform to share with friends and shopping, this means that people will be more quickly to the evaluation of brand value and product and widely spread.  BCG after a survey of consumers found that took a public welfare action brands and retailers did to cause the attention of more consumers, 37% of respondents thought in time to take action to support public welfare organization in need of brand more attractive.

To be sure, the global retail environment in the short-term, medium-term and long-term will face a new big adjustment, fashion tastes of consumers will continue to change, a new decision mechanism will be the brand value, product identification, performance, use frequency, complex factors such as social and cultural significance, social media heat comprehensive consideration, It is clearly not for luxury brands simply by making "hot style" can solve the challenges.