PANTONE released annual color 18-1750 special magenta (VivaMagenta), inspired by the carmine red, it is a bold and the colour of a throb, lush image is permeated with optimistic happy celebrations breath, paint a new chapter, vigorous, move ahead.

- cochineal (Dactylopius coccus Costa). Cochineal is a 0.5 cm long beetle, originating in the Armenian highland, its appearance is striking red, similar to habitat in the color of flowers and fruits. In one thousand, and many species extinct, but survived cochineal, stubbornly to show the world so beautiful colour, Pantone colors institute vice President LauriePressman, said that hard shell also shows most of us actually gained by the brave and fearless in the past two years.