Digital Lavender

Already embedded in digital culture, this imaginative colour will converge across the virtual and physical worlds in 2023.

For example: summer women purple dress，fashion elegant sexy purple blouse&top，2023 new wholesale purple skirts and so on...

We predict the return of purple as a colour that will represent wellness, digital escapism and stability, connecting with the growing focus on mental health. In fashion, Digital Lavender has become a popular choice within the youth sector, and brands have embraced its gender-inclusive appeal. WGSN catwalk analytics data shows that this colour has been gaining ground in the recent spring/summer shows. Among all shades of purple (pastels, mid-tones, brights and darks) used in the S/S 22 catwalk collections, pastel purple made up 57.2% of the mix (+8.2ppt YoY), and this rose to 61.6% (+4.3ppt YoY) for the S/S 23 collections.